Financial planner. Podcast host. Money expert.
I’m Shari Rash, a financial planner with 20 years in personal finance, founder of GWA Wealth, and host of She’s Talkin’ Money.
I help women understand what their money is doing, what it should be doing next, and how to make financial decisions with more confidence.
My work focuses especially on women who are doing well on paper — earning well, saving consistently, and building wealth — but still want more clarity around investing, retirement, taxes, cash flow, and the bigger financial decisions that shape their lives.
Why I do this work
Money is rarely just about the numbers.
Even successful women can second-guess themselves, over-save, avoid decisions, or feel unsure about whether they are doing enough. That is why my approach combines practical financial planning with the emotional side of money.
The goal is not to obsess over every dollar.
It is to understand your money well enough to use it with intention.
About She’s Talkin’ Money
She’s Talkin’ Money is the personal finance podcast for women doing well on paper.
Each week, I cover topics like:
- investing
- retirement planning
- taxes
- saving
- cash flow
- major financial decisions
- financial independence
- the emotional and gendered side of money
The show is designed for women who have outgrown basic budgeting advice and want to know what comes next.
About GWA Wealth
I’m also the founder of GWA Wealth, a financial planning firm focused on helping successful single and divorced women make smarter, more confident decisions with their money.
My work at GWA Wealth gives me a front-row seat to the real questions women ask about money — the questions that often do not get answered by generic financial advice.
That experience shapes the conversations I bring to the podcast.
My approach
I believe good financial planning should help you:
- understand what you have
- know what matters next
- make decisions with confidence
- put your money to work
- build a life your money actually supports
Because doing well on paper should feel good in real life, too.